Question: 18. Discuss in some detail the difference between a multicountry strategy and a global strategy and give the pros and cons of each. What circumstances

18. Discuss in some detail the difference between a multicountry strategy and a global strategy and give the pros and cons of each. What circumstances call for use of a multicountry strategy for competing in international markets? When is a global strategy "superior" to a multicountry strategy? Explain how exchange rate fluctuations pose a risk to manufacturing companies who rely upon an export strategy to compete in foreign markets.

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