Question: 18 -- Size Counts: The Effect of Queue Length on Choice Between Similar Restaurants Raz, Ornit, and Eyal Ert, 2008, Advances in Consumer Research ,
18 -- Size Counts: The Effect of Queue Length on Choice Between Similar Restaurants
Raz, Ornit, and Eyal Ert, 2008, Advances in Consumer Research, Vol. 35, 803-804.
- What does herding behavior theory predict / suggest regarding the effect of queue length on consumers preferences regarding restaurants?
- What did their results find?
- Was the effect greater for:
- Tourist restaurants
- Local restaurants
- What explains your answer to question 3?
- The best advertisement for a restaurant is often ___________________________________.
- Do these conclusions apply to all service marketers? Why? Why not?
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