Question: 18 -- Size Counts: The Effect of Queue Length on Choice Between Similar Restaurants Raz, Ornit, and Eyal Ert, 2008, Advances in Consumer Research ,

18 -- Size Counts: The Effect of Queue Length on Choice Between Similar Restaurants

Raz, Ornit, and Eyal Ert, 2008, Advances in Consumer Research, Vol. 35, 803-804.

  1. What does herding behavior theory predict / suggest regarding the effect of queue length on consumers preferences regarding restaurants?

  1. What did their results find?

  1. Was the effect greater for:
    1. Tourist restaurants
    2. Local restaurants

  1. What explains your answer to question 3?

  1. The best advertisement for a restaurant is often ___________________________________.

  1. Do these conclusions apply to all service marketers? Why? Why not?

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