Question: 19. Which question does not fall under the R-W-W method? a) Is it real? b) Is it worth it? c) Is it different? d) Can

19. Which question does not fall under the R-W-W method?

a) Is it real?

b) Is it worth it?

c) Is it different?

d) Can we win?

20. How do you choose the idea that will be most profitable? This question is extremely important to analyze under this step in the new product development process.

a) Idea Generation

b) Idea Screening

c) Concept Development and Testing

d) Marketing Strategy Development

21. This stage in the product life cycle entertains sales growth slowing down. During this stage manufacturing costs should decrease.

a) Introduction

b) Decline

c) Maturity

d) Growth

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