Marketing Exam please answer quickly

to edit it's saler lo stay in Poledled View rong 14. This characteristic of a service relates to the quality of the service and how it can differ depending on who, when, and where is it provided. a) service perishability b) service intareibility c) service inseparability d) service variability 15. In reference to the service profit chain, a quality work environment and superior employee selection along with quality training will provides a) satisfied and productive employees b) greater service value satisfied and loyal customers d) all of the above 16. If consumers react more favorably to a brand than a generic or unbranded version, the brand is known to have positive a) brand value b) brand equity ch brand comparison d) brand loyalty profits by adding products to the 17. A product line length is too short of the manager can line a) increase b) decrease maintain d) none of the above 18. Over two-thirds of new products will fail. The process of bringing a new product to the market can be a very difficult task. In reference to new products, they can be a) modified b) improved c) original d) all of the above 19. Which question does not fall under the R-W.W method? a) Is it real? b) is it worth it? jis it different? d) Can we win? 20. How do you choose the idea that will be most profitable? This question is extremely important to alte under this step in the new product development process. a) Idea Generation b) Idea Screening c) Concept Development and Testing d) Marketing Strategy Development 02