1.[A] can explain how the media creates in consumers a sense of lack for possessions they didn't know about prior to seeing them in the media. (2 words)

2. UGT is rooted in the assumption that audiences are passive consumers of media content that targets them.

True

False

It was previously thought that UGT's focus on the individual user mean that findings could not be generalized, but the ability to precisely and accurately track internet usage may make the theory more effective in studying new media technologies.

True

False

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