1.A psychographic segmentation model used by marketers is:

Select one:

a.MALS

b.SALS

c.VALS

d.GALS

2.Reports from government departments, industry magazines and trade association websites are a source of:

Select one:

a.Primary data

b.Ordinal data

c.Internal data

d.Secondary data

3.A consumer market is:

Select one:

a.A group of people with common needs

b.A group of suppliers

c.A group of businesses

d.A group of firms

4.The last stage of the consumer decision-making process is:

Select one:

a.Consumption

b.Post-sale assessment

c.Post-purchase evaluation

5.The influence of children on their parents' purchasing decisions has come to be known as:

Select one:

a.Pester power

b.Autonomic power

c.Family power

d.Syncratic power