Question: 1a. Using emotion may be more effective when the receiver is utilizing the ____ route of processing information as they are more reliant on external

1a. Using emotion may be more effective when the receiver is utilizing the ____ route of processing information as they are more reliant on external stimuli during this phase.

A. peripheral

B. central

C. latent

D. explicit

1b. Products that are evaluated on the basis of personal preference are referred to as ___ products.

A. value

B. choice

C. feeling

D. loyal

1c. ___ is the multiplication of meaning via pictures or words.

A. Frequency

B. Resonance

C. Repetition

D. Duplication

1d. The four main emotions advertisers utilize are:irritation, warmth, fear & ennobling.

A. True B. False

1e. The association of emotion with stimuli takes place through the process of consideration.

A. True B. False

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