Question: 1a. Using emotion may be more effective when the receiver is utilizing the ____ route of processing information as they are more reliant on external

1a. Using emotion may be more effective when the receiver is utilizing the ____ route of processing information as they are more reliant on external stimuli during this phase.

A. peripheral

B. central

C. latent

D. explicit

1b. Products which are evaluated on the basis of personal preference are referred to as ___ products.

A. value

B. choice

C. feeling

D. loyal

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