1)A value proposition refers toa clear statement of product/service benefits and that can be provided to a target customer group. Do you think your topic company has the value propositions? Explain the value proposition using the checklist?

2) Vertical integration means that movement into adjacent markets by a firm along its own value chain. (1) What are examples of forward and backward integrations (do NOT use the examples in D2L) and (2)Describe the pros of vertical integration, and why?