Question: 1a.This argument strategy is the most effective when establishing a brand, initiating a trial or gaining credibility._____ A. comparative argument B. supportive argument C. relational

1a.This argument strategy is the most effective when establishing a brand, initiating a trial or gaining credibility._____

A. comparative argument

B. supportive argument

C. relational argument

D.rational argument

1b.Can switching to Geico really save you 15% or more on car insurance?" is an example of a ____ question.

A. analytical

B. summation

C. rhetorical

D. idealogical

1c. When preparing an ad to rebut a rival, ____ is key as the audience may not be aware of the entire argument between brands.

A. realism

B. copywriting

C. suggestion

D. phrasing

1d. Problems can occur when using the argument in advertising because viewers have opinions an can create counter-arguments, and messages can be:

A.miscommunicated

B.misdirected

C.unrelatable

D.misunderstood

1e.Hyperbole and sarcasm are often used in ad featuring ____________.

A.framing

B.argument

C.analytical persuasion

D.celebrity endorsement

1f.____ argument is effective because it directly addresses the concerns of the audience.

A.Targeted

B.Refutational

C.Relational

D.Rational

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