Question: 1.Based on what you have studied about Pricing & Value in Financial Services answer the following: (8 marks) (ILOs A1, B1) What are objectives of

1.Based on what you have studied about Pricing & Value in Financial Services answer the following: (8 marks) (ILOs A1, B1)

  1. What are objectives of Pricing?(3 marks)
  2. Explain penetration pricing strategy and price bundling strategy. (5 marks)

2.Financial services may go for bundling two or more services together. What are the reasons behind it? And how can you as a financial services marketer retain customers using Social Responsibility?

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