1.Define and explain the differences between the Market Orientation and the Sale Orientation. Indicate which you feel is generally a better approach and why.

2.Identify and describe the four components of the Marketing Mix. Provide an example of each.

3. Define Market Segmentation and explain why it is important. What are the five criteria needed for a market to exist?

4. Define ethics in marketing and explain how social responsibility is important for companies. Give an example of something a company has done that demonstrates social responsibility.

5.Identify the four most common segmentation approaches. Provide one example for each.