QUESTION 1

Define and explain the differences between the Market Orientation and the Sale Orientation. Indicate which you feel is generally a better approach and why.

20 points

QUESTION 2

Identify and describe the four components of the Marketing Mix. Provide an example of each.

20 points

QUESTION 3

Define Market Segmentation and explain why it is important. What are the five criteria needed for a market to exist?

QESTION 4

Define ethics in marketing and explain how social responsibility is important for companies. Give an example of something a company has done that demonstrates social responsibility.

20 points

QUESTION 5

Identify the four most common segmentation approaches. Provide one example for each