1.develop a SWot Matrix for Starbucks that includes the three strategies and three factors cited in the case.

2. develop a 3*3 QSPM for Starbucks that includes the three strategies and threevfactors citedvin the case. which of your three factors received is the highest weight? which of your three strategies was most attractive? Explain.

Restaurants information at www.finance.yahoo.com on December 5, 2014, under the Competitor 0.14 0.09 wre: Based on of the various companies, section of the See See the Chapter IM for an additional, excellent exercise for this chapter) Note to Professors CASE ON THE STARBUCKS CORPORATION MINI-CASE (SBUX WHAT STARBUCKS STRATEGIES ARE BEST? T There is only so mu beer and wine. ordering. Several kes only so much revenue that coffee, lattes, and pastries can bring in, so Starbucks performed d OSPM analyses and decided to spend millions on three new strategies: (1) provide d wine, (2) provide expanded lunch and dinner menus, and (3) provide advanced mobile Several key factors that entered into this decision were (1) there have been long wait for customers to get served at many of its locations. (2) company business had fallen off 30 at after morning breakfast, and (3) rivals Panera Bread, Atlanta Bread, and Dunkin Donuts expanding their menus and growing revenue 15 percent faster than Starbucks. Starbucks' Gur-year strategic plan is to double its U.S. food revenue to more than $4 billion, with wine and heer alone adding $1 billion in 2015. Starbucks' new food items include truffle macaroni and cheese, Parmesan crusted chicken skewers, bacon-wrapped dates with balsamic glaze, artichoke and goat cheese flatbread, and chocolate espresso, champagne, and raspberry truffles. Starbucks' new wines include a variety of sparkling, red, white, and rose choices. Starbucks' new mobile app Sourc TEGY FORMULATION mer orders are che and coffee truck and delivery trucks help stores anticipate demand, so customer orders available immediately. Questions 1. Develop a SWOT Matrix for Starbucks that includes the three strategies and three factors ciu the case. 2. Develop a 3 x 3 QSPM for Starbucks that includes the three strategies and three factors cited in the case. Which of your three factors received the highest weight? Which of your three strateci was most attractive? Explain. Source: Company documents and a variety of sources