1. Differentiate between market-skimming and market-penetration pricing strategies. Explain the conditions within which they are effective.

2. How have department stores responded to increased competition by specialty stores and lower-priced discounters?

3. A company's marketing communications mix—also called its promotion mix—blends five different components. List and define these components.

Answer rating: 100% (QA)

1 Marketskimming and marketpenetration are two pricing strategies used by companies to enter and establish themselves in the market Marketskimming pricing strategy This strategy involves setting a hig... View the full answer