1.Encoding brand information into permanent storage can take up to two years and is encoded through repetition of the information. This repetition is known as:

Rehearsal

Working memory

Cueing memory

Retrieval

2. At the problem/need recognition stage of the cognitive decision-making model, IMC could be used to:

Create loyalty

Increase satisfaction

Persuade

Increase awareness

3. The use of distinctive brand elements used consistently over time and across media is an example of:

Operant conditioning

Negative reinforcement

Classical conditioning

Positive reinforcement