Question: 1/Examine the consumer decision-making process. Think of a recent high-involvement purchase you made that involved every step in the process. Discuss each of the steps,

1/Examine the consumer decision-making process. Think of a recent high-involvement purchase you made that involved every step in the process. Discuss each of the steps, especially the information search and evaluation of alternatives. 2/ Identify five different brands for which you have a high level of brand loyalty. Describe your level of loyalty and discuss why you are loyal. Explain how brand equity impacts your loyalty for each brand

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