1.Examine the digital market environment and discuss all necessary components for a functional online business. The number will depend on your reading and research. 

2. How does a 'situation gap analysis' help businesses audit their digital communications? 

3. Discuss how both the micro-environment and macro-environment impact the digital marketing environment. Also, utilize at least one timely and reliable reference. 

4. Detail discussion of customers' choices and how they are impacted by digital influences.

5. Choose a company on your own and write a competitor benchmarking for its online services. Notice that Competitor benchmarking is a process that requires selecting a company, recognizing its direct competitors, identifying key performance indicators (KPIs), collecting relevant data, analyzing the data, recognizing the strengths and weaknesses, and devising an action plan.

Answer rating: 100% (QA)

Answer 1 Components for a Functional Online Business Userfriendly Website A welldesigned website with easy navigation and responsive layout Secure Payment Gateway Integration of secure payment methods ... View the full answer