Question: 1.Explain two of your reference groups. 2. Identify two products or services for which you believe reference group appeal or influence would be very strong.

1.Explain two of your reference groups.

2. Identify two products or services for which you believe reference group appeal or influence would be very strong. Explain your answers thoughtfully. Please select products not selected by other students.

3. Identify one additional product or service for which you believe reference group would be minimal. Explain your answer. Please select products not selected by other students.

4. How can you see reference groups influencing business to business (or B2B) buying? Discuss this in terms of members of the buying center or any other groups that could impact B2B buying decisions.

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