1-Explain why it's important to carefully define the problem or opportunity a marketing research study is designed to investigate.

2-Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

3-What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?

4-In your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet?

5-What type of sales promotions do you feel are most effective for college students? Explain.