Question: 1.How do a Web sites ease of use affect its ability to create attention, interest, desire, and action? How successful the company is at moving

1.How do a Web sites ease of use affect its ability to create attention, interest, desire, and action? How successful the company is at moving consumers through the AIDA process.

2.Explain difference between an pull promotional strategy and a push promotional strategy. Under which conditions should each strategy be used?

3.Define following communication terms: encoding, channel, noise, receiver, decoding, and feedback.

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