1)How would you add complementary products to the five forces model? If an industry has large numbers of complementary products, does that make it a more attractive industry, a less attractive industry? Or does it have no impact at all on the attractiveness of an industry?

2)STW Bank as a first mover has issued the largest number of ATM cards in a big city. Banks view their ability to offer ATM cards as an important part of their battle for depositors. Customers ATM card for one bank does not work on the ATM systems of competing banks. Under which conditions STW Bank can create sustained competitive advantage?

3)Strategic management creates value only for customers and shareholders. Do you agree with this statement? Why? Why not?

4) Three Mobile Virtual Network Operators (MVNO) in Turkey are Turkcell, Trk Telecom and Vodafone. The demand for the services of MVNOs shows an increasing trend. One of these operators decided to increase their price (5 %) without making any additions to the services offered. Do you think increasing the price of a service and keeping the benefits the same will lead to sustained competitive advantage? Why? Why not?

5) Apply the VRIO Framework in the following settings. Will the actions described be a source of competitive disadvantage, parity, temporary advantage, or sustained competitive advantage? a) A refrigerator company introduces a new type of refrigerator that has a special compartment for removing viruses. b) A pharmaceutical company announces that they have developed a reliable vaccine for COVID 19. c) A football team announces that they have signed a long-term contract with a very famous football player. d) A jean producer announces a 30 % reduction in prices.

6) Explain economies of scale. Explain how a smart phone producer can experience economies of scale?