In your local market, computer programmers usually make $115,000 per year or more, and they sometimes have multiple companies bidding for their services. As HR manager for a software development firm, you want to attract the best candidates while keeping employment costs from increasing to unsustainable levels. If your competitors offer salaries of $115,000, which of the following is your best strategy?

a) Offer $100,000 plus a 40% cash bonus for what you deem to be outstanding performance.

b) You are the best software company in the market and people should know that and want to work for you increase your starting salary for programmers to $150,000.

c) Then you won't have to worry about the competition r offer a starting salary to $115,000;

d)  your company is better than her current company offer $125,000 plus a generous array of non-monetary benefits