1-Market penetration involves offering modified or new products to current markets. *

True

False

2-With technology advances making it simple to contact many customers at once, companies have moved toward mass marketing over target marketing. *

True

False

3-No matter what the marketing department does, as time passes, SBUs change their position in the matrix. *

True

False

4-Customer-perceived value is defined as customers evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. *

True

False

5-On the BCG matrix, "question marks" are high-growth, high-share businesses or products. *

True

False