1.Product portfolio analysis using the BCG approach is based on:

Select one:

a. the assumption that industry growth reflects market attractiveness

b. the assumption that SBUs are typically Stars in the Growth stage of the PLC

c. the idea that an SBU can be categorized in terms of that product's market growth rate and its relative market share

d. all of the above

2.Which category of SBU is most likely associated with an Offensive Strategic Plan:

Select one:

a. Star

b. Cash Cow

c. Dog

d. Horse

3.The BCG product portfolio resource allocation model is based on the product life cycle concept, and the assumption(s) that:

Select one:

a. market share is high during the Introduction and Growth stages

b. industry growth is high during the growth and maturity stages

c. market share is high during the Growth and Maturity stages

d. industry growth is low during the Maturity and Decline stages

e. (a) and (b)

f. (c) and (d)

g. (b), (c), and (d)