1: Provide a detailed market structure analysis which will identify the competitors for your product or service. Your market structure analysis should include information on the following:

·       The industry

·       Product class/category

·       Product types

·       Product variants

·       Brands

2: Provide a detailed competitor analysis. Your competitor analysis should include the following:

·       Determination of the competitor's major objectives.

·       Assessment of the competitor's current marketing strategies.

·       Assessment of the competitor's strengths and weaknesses.

·       Internal analysis of your firm's strengths and weaknesses relative to the competitors.

3: What type of game theory design would you apply to anticipate a competitor's future strategies?

4: Based on your analysis, what market opportunities are available to your firm? Explain your rationale. 

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You have just been named marketing manager of a major franchise Edible Arrangements® - Edible fruit baskets - Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. You have just been named marketing manager of a major franchise Edible Arrangements® - Edible fruit baskets - Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

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It appears that youve been named the marketing manager of a major franchise that specializes in edible fruit baskets and creates fresh fruit arrangements and gourmet chocolate dipped fruit to order Yo... View the full answer