1.Read the article "The Perils of Generational Segmentation. . ." (http://adage.com/article/agency-viewpoint/perils-generational-segmentation/303780/). What does the author note as the two biggest problems with generational segmentation? How does what you learned in Chapter 5 solve the problems and help marketers to be better at segmentation in the future?

2.What is the importance of the quote by Geraldine Caplin at the end of the video: "People forget what you said, they'll potentially forget what you did, but they'll never forget the way you made them feel."? How does it apply to the whole of the video and what you learned in this chapter?