1.Secondary data can be collected through observation, surveys, and experiments.

Select one:

True

False

2.This strategy attempts to increase product usage by creating new situations, finding new customers, or altering, the marketing mix.

Select one:

a. Product repositioning

b. Product modification

c. Marketing modification

d. Branding

3.Products for which the consumer will compare several alternatives on various criteria such as price, quality or style.

Select one:

a. Shopping goods

b. Unsought goods

c. Specialty goods

d. Convenience goods

4.Products for which the consumer will compare several alternatives on various criteria such as price, quality or style.

Select one:

a. Shopping goods

b. Unsought goods

c. Specialty goods

d. Convenience goods

5.Strategies of altering product characteristics, such as quality, performance, or appearance.

Select one:

a. Product modification

b. Branding

c. Product repositioning

d. Marketing modification

6.Strategies of altering product characteristics, such as quality, performance, or appearance.

Select one:

a. Product modification

b. Branding

c. Product repositioning

d. Marketing modification

7.The part of a brand which is a symbol or design and cannot be vocalized.

Select one:

a. Brand mark

b. Trademark

c. Brand name

d. Trade name

8.Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.

Select one:

a. Shopping goods

b. Convenience goods

c. Unsought goods

d. Specialty goods

9.A stage in the product life cycle which is characterized by rapid increases in sales, and it is in this stage that competitors appear.

Select one:

a. growth stage

b. decline stage

c. introduction stage

d. maturity stage

10.A stage in the product life cycle where sales and profits are steadily dropping.

Select one:

a. growth stage

b. maturity stage

c. decline stage

d. introduction stage

11.Legal identification of a company's exclusive rights to use a brand name, brand mark, or trade name.

Select one:

a. Trademark

b. Licensing

c. Warranty

d. Branding

12.It refers to the set of all product lines and items that a particular seller offers for sale to buyers.

Select one:

a. Product line

b. Product mix

c. Product class

d. Product form

13.Those products for which a consumer will make a special effort to search out and buy.

Select one:

a. Shopping goods

b. Convenience goods

c. Specialty goods

d. Unsought goods

14.A concept which describes the stages a new product goes through in the market place: introduction, growth, maturity and decline.

Select one:

a. Product modification

b. Product line

c. Product mix

d. Product life cycle

15.A good service or idea that can be offered to satisfy a need or want.

Select one:

a. Product

b. Product mix

c. Product class

d. Product line