1.Shoetopia's main focus is runners and athletes, however, it targets all people who are interested to buy footwear, sneakers, sports apparel. The table below shows our market segment in detail.

2.Shoetopia's main focus is on customers who are in the ages 13 to 40. The business places an equal emphasis on serving male and female athletes and to create long-term brand loyalty, increased attention is paid to tweens and teens.

3.In such a competitive market we seek to build customer loyalty because it is important to gain and retain customers by delivering quality and innovation.

4.Since we are a local business we are targeting people in Qatar, our marketing efforts are generally focused on urban areas with high market densities.

5.We target people who enjoy different types of sports.

6.Personalities and lives are shaped by these activities. Our company's marketing initiatives aim to produce a "feeling" that goes beyond the product.

QUESTIONS

Risk Register:

1. What are the top 10 risks ranked by risk cost which is Probability X Impact? Include a mitigation plan for each risk