1st Personal Task

Week 2 / Session 3

Essay.

1. Since 2012 and towards 2019 there are major market forces, namely the power of technology, the power of globalization and the power to carry out corporate social responsibility towards the community. Describe each of these strengths and then how these market forces influence consumer behavior today.

2. The main strength of this market that led to the development of the concept of holistic marketing. Explain what the concept of holistic marketing is and what elements there are in the concept. Furthermore, how does the marketing concept affect the company's marketing activities in the current era, give examples to convince your answers.

3. The product concept is valuable and mutually beneficial relational relationships between the company and the customer will have an impact on customers who provide value for the company, in the form of satisfaction, profit and loyalty. How do you create, send and communicate VALUES to customers? Give an example.

4. Explain what is meant by the marketing strategy, and the marketing mix and how to compile a marketing plan?