Question: 1.Throughout the chapter, reference is made to exceptional customer service as the basis for sustainable competitive advantage. Do you agree with this perspective? Why or

1.Throughout the chapter, reference is made to exceptional customer service as the basis for sustainable competitive advantage. Do you agree with this perspective? Why or why not?

2.Moving all service delivery to the digital where customers can access it when they need it is the most important aspect of building a successful customer service program. Do you agree or disagree? Why?Refer to an example.

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