1.What are the key issues facing Second Cup?

minimum of THREE Brand issues and TWO Financial issues comprehensively stated

Please state Brand and Financial issues under separate headings and number them). For the brand issues, please ensure you are isolating the root cause of the problem and not just the symptom (e.g. a runny nose can be caused by allergies or a cold etc).We want to identify the root cause so we can fix it with our recommendations for Second Cup.

2. Describe three brand personality traits of the following FOUR coffee brands: Starbucks,

Tim Horton's, McDonalds and Second Cup. Remember this is to describe the brand as if it were a human - how would you describe its personality.

a min of 3 personality traits for each brand explaining your choice. One word does not get you full marks

3. Describe two characteristics of each of the FOUR coffee brands.Characteristics can be values of the brand, physical attributes, deeply held beliefs. Please stay away from personality traits as outlined above.

a min of 2 brand characteristics for each brand explaining your choice. One word does not get you full marks

See: https://www.marketing91.com/what-are-brand-characteristics/