1.What are the risks associated with beta testing? What criteria would you use to select customers when needing a beta test?

2.You've got a really great idea for a new online business. But you need capital to get the business going and when you ask investors for money, they want to know if you've done a market test and what the results were. Why are they asking for market test results? What are the risks associated with a market test? Are there other ways you can answer their real concerns without doing a market test?

3.What characteristics of a product would make it a good candidate for a phased launch? What would make the product a good candidate for a worldwide launch?

4.The product life cycle, the BCG matrix, and the GE matrix have all been criticized for leading to early harvesting of older products and overinvesting in new products. Why did that happen when these tools were applied?