1)What are three mediums through which content marketing messages can be transmitted?(3 marks)

2)What are five tools in a marketing toolbox?(5 marks)

3)How long is a typical project brief? What is its purpose?(2 marks)

4)What are the differences between ad copy and white papers? (2 marks)

5)What are two ways that bloggers can self-promote?(2 marks)

6)What are three advantages and three disadvantages of affiliate marketing (6 marks)

EXAMINING A BLOG POST(10 marks)Read the blog post excerpt that follows and respond to the questions below.

Three Digital Marketing Influencers You Should Follow Today

Why Digital Marketing Influencers Matter

One of the best ways to learn about the digital marketing field is to follow key influencers. These

individuals are industry leaders who have experienced successes and failures. They have learned

from both, and offer valuable advice to newbies and seasoned professionals alike. Neil Patel, Jeff

Bullas, and Gary Vaynerchuk stay current with industry best practices. Consequently, they can

see which trends are gaining traction, and which ones are about to go by the wayside. So, without

further ado, we present a brief introduction to three digital marketing influencers.

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Questions

1)What is the primary keyword/keyword phrase in the blog post?_____________________

2)How many times is the keyword/keyword phrase mentioned in the blog post?__________________

3)Where is the keyword/keyword phrase mentioned in the blog post (underline the appropriate word(s) in the post)?

4)What transition word(s) does the writer use in the post?__________________________

5)List at least three words/phrases you would hyperlink to in the passage.Explain why you would hyperlink to these terms.