A good approach to analyzing cases is found in the “Analyzing Cases Appendix” on page 343. Additionally, I have included a series of questions for your review. The purpose of these questions is to help you focus and guide your thoughts while analyzing the case. I recognize that it may appear easiest to take the route of only answering the questions.
However, to do so will only earn you, at best, a B in this assignment. You will be more successful if your write-up takes the perspective of executives who must arrive at a definite conclusion and specific recommendations. Your recommendations should be based on information & resources available at the time of the case. Don’t base recommendations on technological breakthroughs or developments that have happened since the time of the case.
Questions to Consider
(Remember these questions are designed to help focus your thinking and spur you on to further analysis and recommendations.):
1. What are Wal-Mart’s most critical competitive advantages?
2. How did Wal-Mart develop their advantages?
3. How sustainable are Wal-Mart’s advantages? What is your assessment of Wal-Mart’s competitors and their ability to imitate Wal-Mart’s                     advantages?