Question: 1.What does a PESTEL analysis suggest for the macro-environment impact on the social media industry? 2.Identify the driving forces in the social media industry?What appears

1.What does a PESTEL analysis suggest for the macro-environment impact on the social media industry?

2.Identify the driving forces in the social media industry?What appears to be the impact of these driving forces on the industry?

3.Create a SWOT analysis for Twitter.What does the SWOT suggest for Twitter's future?

4.Use the data in Exhibits 1&2.What is your assessment of Twitter's financial position?

5.Consider the data in case - Exhibit 1,2,6&7).How does Twitter's performance stack up with Facebook and Snap?Is there a clear winner?

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