1.What is international market segmentation? What challenges does it pose to Bentley?

2.Using the full spectrum of segmentation variables, describe how Bentley segments and targets the international luxury car market.

3. Has Bentley differentiated and positioned its brand effectively? Explain.

4. Given the economic downturn in developed economies and the slowdown in emerging economies such as China, will Bentley continue to grow? Why or why not?

5. What recommendations would you make to help ensure Bent