Question: 1)What trends are affecting marketing communications? (explain minimum 3 trends) 2) Describe 5 reasons in detail why integrated marketing works. 3)What are the different types

1)What trends are affecting marketing communications? (explain minimum 3 trends)

2) Describe 5 reasons in detail why integrated marketing works.

3)What are the different types of brand names?

4)Describe these advertising goals - build brand awareness, provide information, persuasion, encouraging action.

5)Explain segmentation based on demographics, psychographics, generations, geographic areas, usage and benefit in detail.

6)Explain cognitive, affective and conative message strategies and the link between the hierarchy of effects model and message strategies.

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