1.Which is true about LTV? Select one: a. If this customer has an unhappy experience and switches to another company, the loss can be much greater if the disappointed customer shares the bad experience with other customers and causes them to defect. b. A company can lose money on a specific transaction and does not benefit from a long-term relationship c. The LTV of a customer is the time a customer will spend over the life of his or her relationship to a business. d. All of these are true

2.

Which is one of the biggest challenges that management has is?

Select one:

a. One of the biggest challenges for management is to increase the product offerings for its target market.

b. One of the biggest challenges for management is to increase it's market segmentation.

c. One of the biggest challenges for management is to increase the value of its product for its target market.

d. One of the biggest challenges for management is to decrease the value of its product for its target market.

3.

Drag and Drop the 4 steps in the Marketing Process (in order).

• Understanding the marketplace and customer needs.
• Designing a customer value driven marketing strategy.
• Constructing a marketing program.
• Building and managing profitable customer relationships.

4.

What are the 4 key differences between goods and services?

Select one:

a. Intangible, Heterogeneous, Inseparable, Perishable

b. See, Touch, Hear, Smell

c. Define, design, develop, deploy

d. Poster, play, process and progress