1.Which promotional mix elements does snickers use? 2. How does this snickers campaign demonstrate the characteristics of...

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1.Which promotional mix elements does snickers use?

2. How does this snickers campaign demonstrate the characteristics of Integration?

3. What grade would you give snickers on Integration effectiveness?

4. What challenges does mars inc. Face in maintaining the success it has achieved with the 'you're not you' campaign?

5. What recommendations would you make to mars inc. For future snickers promotional efforts?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Jun 27, 2021 08:00 AM

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1. Which promotional mix elements does Snickers use? 2. How does this Snickers campaign demonstrate the characteristics of integration? 3. What grade would you give Snickers on integration...
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1.Which promotional mix elements does snickers use? 2. How does this snickers campaign demonstrate the characteristics of...

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Answer 1 The promotional mix elements used by Snickers are 4Ps Product Price Place and Promotion 4As ... View the full answer

Principles of Marketing

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