1.Why are directional strategies both a part of the situational analysis and part of strategy formulations? 2....

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1.Why are directional strategies both a part of the situational analysis and part of strategy formulations?

2. How is strategy formulation related to the situational analysis ?

3. Name and describe the expansion, reduction and maintenance of scope strategies ?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Feb 01, 2024 08:03 AM

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1.Why are directional strategies both a part of the situational analysis and part of strategy formulations? 2....

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1 Directional Strategies in Situational Analysis and Strategy Formulation In Situational Analysis Directional strategies are part of situational analy... View the full answer

Global Marketing management

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