1.Why is a brand's positioning strategy crucial to the formulation of the brand's marketing strategy? 2. Brand...
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1.Why is a brand's positioning strategy crucial to the formulation of the brand's marketing strategy?
2. Brand positioning is about establishing how the marketer wants the brand to be perceived by the target market. Why is a positioning statement developed for an internal management audience rather than a consumer audience?
3. Write a positioning statement for a brand you are familiar with. Include all four components of a positioning statement.
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