Question: 1.Why is it important to know the target audience for your product/service? 2.Explain how PR is utliized to impact the attitudes of customers. Provide some

1.Why is it important to know the target audience for your product/service?

2.Explain how PR is utliized to impact the attitudes of customers. Provide some examples of PR and their impact on attitudes/behaviour.

3.Explain the concept of gross rating points.

4.You have opened a new gym. How would you usedirect marketingto attract target customers to it?

5.You are an Account Manager at an advertising agency, Your client specializes in guitars. Provide 3 questions you would ask your client before developing an advertising campaign for their electirc guitar products.

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