Question: 1.Why is understanding and using RevPAR information so important to maximizing total room revenue? 2.Explain the relationship between room rates and market segments. 3.What is

1.Why is understanding and using RevPAR information so important to maximizing total room revenue?

2.Explain the relationship between room rates and market segments.

3.What is DOA and why is it such an important part of yield management?

4.How is the booking pace used with the historical average in yield management?

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