1-With what algorithm update did Google begin assessing the quality of a webpage with consideration to characteristics focus groups identified as making a webpage appealing?

• Panda
• Penguin
• Pigeon
• Hummingbird

2-In efforts to distribute social media content, a brand

• First needs to attract followers to its social media account(s)
• First needs to capture the viral capacity of social networks
• Should avoid attempts to capture the viral capacity of social networks
• Should avoid the use of paid media

3-True or False: A key aspect of managing a brands online reputation is to create positive content about the brand that will rank well in SERPs.

• True
• False