$200$ Points Total

Assignment Details

Evaluate in detail the current digital marketing strategy using concepts covered in class.

Evaluation of Current Digital Marketing Strategy

$(50$ Points$)$

Improvement of Digital Marketing Strategy

$($At least $4$ improvements: $25$ points each$)$

$(100$ Total Points$)$

Letter to CMO:

Delivery of New Digital Marketing Strategy $($as if writing to a CMO$)$

$(50$ Points$)$

Use the digital marketing concepts covered in class to improve upon your company's current strategy.

These are GUIDING questions for your $4$ improvements:

How would you improve upon their SEO$/$SEM$?$

How would you improve their use of Social Media, E$-$Mail Marketing, and$/$or other digital platforms?

How would you improve their website? Start with a list of Pros and Cons and suggest improvements from there.

Suggest SMART Goals for testing your strategy

Suggestions for measuring these goals $($Analytics$)$

Show's examples of how they would improve upon the digital marketing of their company$/$organization$.$

Write a $1$ page letter that effectively presents the new digital marketing strategy, linking current strategies to new ones and explains, in detail, why the new strategy will be more effective.

This section is distinct from the evaluation and improvement sections. It is a short letter written to a Chief Marketing Officer with the purpose of explaining why and how their digital marketing strategy needs to be improved.

Think of the first two sections as "supporting information" for this section.