Question: 2 0 - 1 0 2 _ MARKETING RESEARCH ( FALL 2 0 2 5 ) Test marketing q , . a . Identifes two

20-102_MARKETING RESEARCH (FALL 2025)
Test marketing q,.
a. Identifes two or more segments within the market for a particular company's products
b. involves understanding how one's target consumers behave as shoceers, in different charnels and formats, and leveraging this intelligence to the benefit of all stakeholders
c. focuses on databate development through optical scanning at the point of purchase
d. provides information for decisions on product improvements and new-product introduct ions
e. includes choosing and evaluating locations, channels, and distribution partners
Clear my choice
2 0 - 1 0 2 _ MARKETING RESEARCH ( FALL 2 0 2 5 )

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