Question: 2 0 : 2 1 7 1 * Marketing process and Positioning - 4 de 7 Pergunta 4 / 7 1 ponto Why is positioning
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Marketing process and Positioning de
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Why is positioning a must have for defining your marketing strategy?
Because it is defined by our Marketing Mix.
Because the marketing mix will follow up after the positioning has been defined. When doing so we will make sure that the marketing mix is consistent with that positioning.
Because it defines your target group and value proposition, which are going to be the basis of your marketing strategy and marketing plan.
Because it is connected to corporate strategy and every single company gets it right.
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