Question: ( 2 0 ) 4 . The planning, direction, and control of personal selling activities, including recruiting, selecting, training, motivating, compensating, and evaluating, as they

(20) 4 .

The planning, direction, and control of personal selling activities, including recruiting, selecting, training, motivating, compensating, and evaluating, as they apply to the sales force is known as

( 2 0 ) 4 . The planning, direction, and control

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