Question: ( 2 0 ) 4 . The planning, direction, and control of personal selling activities, including recruiting, selecting training, motivating, compensating, and evaluating, as they

(20)4. The planning, direction, and control of personal selling activities, including recruiting, selecting training, motivating, compensating, and evaluating, as they apply to the sales force is known as
A. integrating marketing
B. a corporate culture
C. sales management
D. the marketing plan

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